Resources, White Papers and other recources.
Here is a collection of research reports, white papers, and other resources that have helped me when advising and guiding the various media organizations and clients I have worked with over the years.
These resources include a brief introduction to google adwords, arbitron radio market maps, seth godin's latest Tribes casebook, a Forester report on low cost web strategies, marketing wisdom report, a great mobile marketing white paper, and the latest national ad to sales ratios.
I hope you find these helpful.
Enjoy.
Kent Hummel
Here is a collection of research reports, white papers, and other resources that have helped me when advising and guiding the various media organizations and clients I have worked with over the years.
These resources include a brief introduction to google adwords, arbitron radio market maps, seth godin's latest Tribes casebook, a Forester report on low cost web strategies, marketing wisdom report, a great mobile marketing white paper, and the latest national ad to sales ratios.
I hope you find these helpful.
Enjoy.
Kent Hummel
A short reference to Google Adwords
Arbitron Radio Market Maps
A great compilation from Seth Godin's Tribes group
A great Forester research report on eight low cost techniques to increase conversion rates for small websites
110 Marketing experts and agencies share their best tips from Marketing Sherpa
A great primer from the Mobile Marketing Association on this channel
A reference to help determine how much money various industry segments spend on marketing and advertising
Integration: Holy Grail of Marketing
A great white paper on cutting through the clutter