What tribe are you attracting?

Oct/16/2008 09:20 PM Filed in: Seth Godin | Leadership
Seth Godin’s newest book, Tribes, came out today. If you have not ordered it yet, you really should. Like any good author, he has a way of communicating ideas in unique ways that push us into new territory.Tribes accomplishes that task very well.
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We should all listen to our inner voice more often. We are all part of many different tribes and have the power to lead others by the way we act and communicate on a daily basis. The top 5 tribe building strategies that came out of Seth’s Tribes Casebook are:
  • Share stories
  • Celebrate accomplishment
  • Invent rituals
  • Create exclusivity
  • Create a goal
We see Tribes behind every successful brand, organization, politician, non profit and cause. And yet it seems almost impossible to attract a tribe. In this book, I try to explain that the challenge is leadership, not marketing or hype.
What tribes are you a part of? Check out Seth’s Tribes Casebook on my resources page.
Order Seth’s book today. You will be glad you did.

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