http://www.hummelandcompany.com/index.htmlHot News!enKent HummelCopyright 2008 Kent Hummel, Hummel and Company2008-10-16T21:20:56-07:00 hourly 1 2000-01-01T12:00+00:00 Wed, 29 Oct 2008 20:21:48 -0700Kent HummelSeth GodinLeadership2008-10-16T21:20:56-07:00http://www.hummelandcompany.com/blog/files/66dbca3eb2c757e7cc90d56c11aa3acd-3.php#unique-entry-id-3http://www.hummelandcompany.com/blog/files/66dbca3eb2c757e7cc90d56c11aa3acd-3.php#unique-entry-id-3Seth Godin’s newest book, Tribes, came out today. If you have not ordered it yet, you really should. Like any good author, he has a way of communicating ideas in unique ways that push us into new territory.Tribes accomplishes that task very well.]]>Kent HummelCustomer Service2008-10-14T19:22:01-07:00http://www.hummelandcompany.com/blog/files/b76e1bd3b77e8a18928a583bc2684afb-2.php#unique-entry-id-2http://www.hummelandcompany.com/blog/files/b76e1bd3b77e8a18928a583bc2684afb-2.php#unique-entry-id-2
I usually get the telemarketing calls because I love the communication aspect of whatever it is the business is pitching. I like to hear their approach and see how far the sales process might go.]]>Kent HummelTechnologyApple2008-10-14T08:20:16-07:00http://www.hummelandcompany.com/blog/files/my_new_blog_post.php#unique-entry-id-1http://www.hummelandcompany.com/blog/files/my_new_blog_post.php#unique-entry-id-1Apple’s new laptop could (according to some analysts) increase their share of the laptop market by 50%. I was thinking about what you could learn from Apple’s marketing prowess. Here are some things to consider:

• Apple has one of the strongest brands in the world
• Apple has consistently tried to meet or exceed customer expectations, and in many ways, has led us by the hand to new places.

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